workshop #6

This will be a COVID safe event. All participants must be double vaccinated to participate in person

Digital & Social Media Marketing for Artists.
Navigating the world of online marketing, self branding and communications.
We will talk everything digital from the idea of “brand” as it relates to you the Artist, cultivating an image, best practice in social media copy, how to strategise, leveraging the algorithm, and why hashtags work.

10.30am Saturday 5 March

This two hour workshop will be a deep dive into the world of digital & social media marketing. It has been designed for everyone from beginners to those that know what they are doing but want a bit more insight.

Burrinja

Burrinja is a vibrant community cultural centre in the Dandenong Ranges with a clear, creative and community-based vision for the region: Building Community through Arts.

Burrinja is a cultural hub for the Dandenong Ranges.  Working to provide outcomes that contribute to the cultural vibrancy of the region, Burrinja enables the development of new, experiential and distinctive arts practice, whilst providing continued support for existing art forms in the Hills.

Bluzal Field

Bluzal Field is a marketing and digital communications professional with a passion for telling stories, cultivating conversation and increasing connection through creating original digital content. She is currently the Marketing Manager at Burrinja and the Marketing Coordinator hillsceneLIVE (art) Festival, Dandenong Ranges. Bluzal excels in making people focussed marketing strategies that encourage community engagement, she has also successfully lead digital transformations and developments for multiple companies over the last seven years.

The aerie professional development program will provide monthly workshops for artists. These workshops will aim to develop artists’ strategic skills in arts business, marketing and more.

There are limited places in each workshop.

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